Anywhere USA

Experiences are akin to motorcycles - you can never collect enough. This campaign celebrates the allure of the open road, inviting riders to embrace the freedom of the journey. It's not about reaching a destination; it's about reveling in the ride itself.

As Art Director, I led creative concept development, casting, photoshoot direction, UX and website design to ensure a cohesive digital presence. I also designed t-shirts and merit stickers, integrating them into the social media strategy to boost engagement and brand visibility, providing participants with relatable and memorable keepsakes.