Role: Art Director + Designer
Brand: J&P Cycles

Anywhere USA: Find Your Place On The Road

Experiences are akin to motorcycles - you can never collect enough. This campaign celebrates the allure of the open road, inviting riders to embrace the freedom of the journey. It's not about reaching a destination; it's about reveling in the ride itself.

This campaign captures the essence of memorable vacations with friends, blending the carefree spirit of scout camps and family trips with the beauty of natural landscapes and the thrill of riding.

As Art Director, I led creative concept development, casting, photoshoot direction, UX and website design to ensure a cohesive digital presence. I also designed t-shirts and merit stickers, integrating them into the social media strategy to boost engagement and brand visibility, providing participants with relatable and memorable keepsakes.