Role: Product Designer + Art Director + Designer
Brand: Dixxon Flannel Co.

Unveiling the JPC 45th Anniversary X Dixxon Limited Edition Flannel, a testament to craftsmanship and innovation.

Crafted with bold design, dynamic construction, and signature D-Tech blend, this limited edition flannel celebrates 45 years of excellence, offering style without compromise.

As Product Designer and Art Director, I collaborated with Dixxon Flannel Co., a leading brand known for its massive fanbase, to select color swatches, patterns, shirt details, and logo/tag design for this exclusive piece. I directed a high-impact photoshoot, casting models to embody the collaboration's spirit. Additionally, I designed a 360° marketing campaign, covering on-site assets, emails, social media, and video production to maximize engagement and visibility.