Gear Guides

Gear Guides began as a straightforward landing page showcasing curated product feeds, but its overwhelming success transformed it into a standalone brand identity. I spearheaded the complete redesign, creating a new logo and cohesive visual identity that set the tone for every customer touchpoint.

From concept to execution, I art-directed all aspects of the brand, including on-site assets, video production art cards, social media campaigns, and more. Gear Guides evolved beyond a transactional buying experience, expanding into a robust campaign featuring live product reviews, engaging video content, blog and media placements, and a strategic, dynamic social media cadence.