Role: Art Director + Designer
Brand: Revzilla

Common Tread: Connecting and Inspiring Motorcycle Enthusiasts

Common Tread is a dynamic media platform featuring a magazine, blog, and multiple YouTube series. To support its expanding popularity, our design team, in collaboration with Marc Cook, former Editor-in-Chief of Motorcyclist Magazine, curated top contributors and introduced The Common Tread Journal.

The Common Tread Journal delivers a print magazine experience for motorcycle enthusiasts, sharing stories that entertain, connect, and inspire a diverse riding community. The Journal reaches an engaged audience of over 100,000 readers and boasts a growing subscriber base.

Common Tread XP, an extension of the brand, is a popular YouTube series hosted by Ari Henning and Zach Courts. With over 200,000 subscribers and millions of views, it combines globe-trotting adventures with motorcycle challenges, delivering a mix of excitement and humor. We collaborate with CTXP throughout the year to produce fresh, engaging mini-series.