Role: Art Director + Designer
Agency: 1 Trick Pony

Boosting Dreams: Celebrating Hispanic Heritage

"Boosting Dreams" by Boost Mobile celebrated Hispanic Heritage Month with a series of high-profile interviews. Hosted by HOT 97’s Laura Styles, the mini-series features Project Runway All-Stars winner Mondo Guerra and former astronaut José Hernández, exploring themes of identity and perseverance.

As Art Director, I managed the project end-to-end, from conceptualization to production. This included venue selection, talent acquisition, and executing a multi-channel promotional strategy. The campaign leveraged the hashtag #BoostingDreams to drive engagement across social media, complemented by branded sweatshirts and promotional giveaways.