Role: Designer
Brand: J&P Cycles

The Build Up: J&P Cycles' First YouTube Scripted Series

"The Build Up" is a J&P Cycles YouTube series focused on classic and vintage motorcycle builds. Hosted by Patrick Garvin, the series provides a comprehensive, start-to-finish look at transforming scrap metal into custom motorcycles.

Driven by in-depth consumer insights and data, this project addresses the demand for a custom motorcycle mini-series that educates and engages viewers through every stage of a bike build. I was in charge of designing the brand identity, logo, artcards, and promotional assets for the show. The two seasons have successfully resonated with a broad audience, leading to the highly anticipated release of its third season.