JPC Catalog

For J&P Cycles, I've led the strategy and redesign of the company’s 1,000-page catalog to better meet modern customer needs, all while preserving the brand's heritage.

Each year, I managed the project end-to-end, creating templates and guidelines that streamlined workflows across departments. As Art Director, I led photoshoots and carefully crafted every detail to reflect the brand’s identity. By incorporating strategic marketing insights into the design, I transformed the catalog into a sleek, sales-focused asset—reducing its size while enhancing its impact as a tool for engagement and driving results.