Role: Art Director + Designer
Brand: J&P Cycles

Evolution of J&P Cycles Catalog

At J&P Cycles, I led the complete redesign of the company’s 1,000-page catalog to better meet modern customer needs while preserving the brand's heritage.

I managed the project end-to-end, creating templates and guidelines for multiple departments. As Art Director, I directed the photoshoot and designed the catalog, combining tradition and innovation to capture the brand’s identity. By integrating marketing strategies into the design, I transformed the catalog into a streamlined, sales-driven asset that resonated with our audience, reducing its size and making it a more effective tool for engagement and sales.