Education
PRATT INSTITUTE
Professional Certificate in Motion Graphic Design & Corporate Identity
GPA 4.0
TEMPLE UNIVERSITY
BA in Advertising Art Direction & Digital Media Studies
Magna Cum Laude
Advertising Art Direction Best in Class Award
GPA: 3.8 | Department GPA: 4.0
Employment
COMOTO FAMILY OF BRANDS
Senior Art Director
Jan 2019 – Present
(Revzilla, J&P Cycles, Cycle Gear, Rever, Common Tread)
Developed comprehensive visual design systems and creative strategies for multi-brand portfolios by translating business objectives into immersive brand experiences across digital, video, print, physical product, apparel, and live events.
Preserved subcultural authenticity by maintaining brand credibility within the passionate motorcycle and powersports communities. Ensured all event partnerships, visual storytelling, photography, and campaign messaging resonated culturally authentic and avoided corporate clichés.
Led brand redevelopments of Revzilla and J&P Cycles. Reimagined their visual identities and mapped their strategic outlooks annually, developing personas and other elements into logos guidelines, positioning, and multi-platform activations.
Worked with high-profile brand collaborations, built partnerships and developed integrated campaigns with industry giants such as MotoGP, MotoAmerica, Alpinestars, Klim, Biltwell and Vance & Hines, designing custom apparel, limited-edition gear, and experiential activations.
Directed end-to-end photo and video production, providing on-set creative direction, styling, and casting for commercial campaigns, e-commerce, editorial content, and brand storytelling.
Evaluated and selectively adopted emerging AI tools (ChatGPT, Gemini, Midjourney) to augment early-stage brainstorming, using them to quickly map out rough concepts while preserving human-driven execution for all final creative assets.
Cultivated and led a collaborative, bi-coastal creative team of designers, copywriters, and production staff, maintaining high visual standards and operational efficiency across all deliverables.
-
1 TRICK PONY
Senior Designer
Oct 2016 – Dec 2018
Executed high-impact, 360° creative campaigns across digital, social, print, and physical platforms to drive growth for clients like Hard Rock Casino & Resorts, Virgin America, Postmates, Boost Mobile, and more.
Art directed on-location productions at premier studios, including Milk Studios NYC, overseeing creative direction from pre-production through on-set execution.
Developed brand identity systems and visual standards that scaled across physical collateral, signage, and digital interfaces.
Partnered with cross-functional teams and executives to translate high-level business goals into effective, tangible creative solutions.
-
RED TETTEMER O'CONNELL + PARTNERS
Assoc. Art Director
May 2015 - Oct 2016
Co-created integrated, multi-channel national campaigns (video, digital, print, and social) for prominent consumer brands, including Planet Fitness, Morningstar Farms, Dockers, and New Balance.
Developed experiential brand activations and digital concepts designed to capture audience attention, stimulate social discourse, and foster brand loyalty.
Partnered with the ACD/CD to concept, produce and execute in-house social content across video and static creative.
Collaborated with cross-functional production teams to execute on-location shoots at studios, museums like Franklin Institute, and fashion environments from setup through wrap.
Presented creative concepts directly to clients and internal leadership, articulating design rationale and ensuring alignment between visual assets and business goals.
-
PUNCH MEDIA
Graphic Designer / PR Specialist
Sept 2014 - July 2019
Led multi-disciplinary design initiatives, encompassing branding, event signage, and promotional marketing collateral, for lifestyle brands in the Philadelphia area, including Visit Philadelphia, the Philadelphia Flower Show, and the Kimpton Hotel & Restaurant Group.
Strategically combined visual design with storytelling to secure high-visibility earned media placements in prominent outlets like The Philadelphia Inquirer, Visit Philly, and Philadelphia Magazine.
Represented brands at industry events, cultivating relationships with clients, media, influencers and industry partners to strengthen brand presence and awareness.
-
FREELANCE
Graphic Design / Art Direction
Delivered bespoke brand identities, custom websites, merchandise, and marketing collateral for independent clients in hospitality, music, and real estate.
Skills
Creative Direction
Art Direction • Concept Development • Brand Identity Systems • 360° Campaign Strategy • Pitching & Presentations • Brand Storytelling • Creative Copywriting • Cross-Functional Team Leadership & Mentorship
Production / Execution
Video & Photo Production • On-Set Art Direction • Pre-Production Planning • Sourcing & Casting • Print Production & Press Checks • Large-Format Vendor Approvals • Creative QA • Product Design & Production Workflows • Apparel, Merchandise & Event Design • Vendor & Agency Management
Tools / Technology
Adobe Creative Suite • Figma • Procreate • Jira Project Tracking • Microsoft 365 • Google Workspace • Generative AI (Midjourney, Gemini, ChatGPT for creative workflow augmentation)
Clientele List
MotoGP
MotoAmerica
Alpinestars
Biltwell
Simpson Helmets
Vance & Hines Harley-Davidson Racing
Dunlop
J&P Cycles
RevZilla
Cycle Gear
Rever
Common Tread
CTXP
Renegade Babes
Heavy Slime
Born Free
Go Fast Don't Die
One Moto Show
Born Free
Virgin Hotels / Virgin America / Virgin Sport
Hard Rock Hotels & Casinos
Dockers
Postmates
Morningstar Farms
Urban Outfitters
Planet Fitness
Trip Advisor
Finish Line
Flor De Caña
Ancho Reyes
Drambuie
Yuengling
Visit Philly
Turner Classic Movies
Boost Mobile
Speck Cases
Unico Hotels
& More