Role: Art Director + Designer
Brand: J&P Cycles

Gear Guides: Elevating the On-Site Buying Experience

Gear Guides started as a simple landing page featuring recommended product feeds. Its success quickly propelled it into a distinct brand identity. Evolving beyond an on-site buying experience, Gear Guides has expanded into a strategic campaign encompassing live product reviews, video production, blog and media placements, and a dynamic social media cadence.

Through careful planning and execution, Gear Guides now offers a comprehensive and engaging experience for customers, blending informative content with interactive elements to guide their purchasing decisions. This holistic approach not only enhances brand visibility but also fosters a loyal community of informed buyers.