Role: Designer
Agency: 1 Trick Pony

Expanding Postmates: From LA to the East Coast

Previously isolated to the LA metropolitan area, Postmates approached 1 Trick Pony with a request for a youthful yet witty campaign to introduce their services to the masses as they expanded to the East Coast.

Beginning with a successful social media cadence, our collaboration quickly grew to include the “Love At First Bite” campaign, which captured the essence of discovering new favorite foods. Additionally, we developed a comprehensive branded identity book, ensuring consistency and vibrancy across all platforms. This campaign not only increased brand visibility but also resonated deeply with a new audience, setting the stage for Postmates' national growth.