Role: Art Director + Designer
Brand: J&P Cycles

J&P Cycles: Revitalizing a Legacy Brand

A family business with humble beginnings. J&P Cycles began in 1979 when John and Jill Parham started selling motorcycle parts from the back of a van. Their commitment to supporting small businesses quickly established them as a key player in the industry. By 1987, they were mailing out catalogs, and rocking their first storefront location.

Today, J&P Cycles serves millions of customers and offers a vast product range. Since being acquired by Comoto Family Brands in 2019, we’ve revitalized the brand with a modern identity, transforming outdated marketing and design into a dynamic presence. We’ve also expanded our vendor base to over 600, including popular names like Go Fast Don't Die, Biltwell, and Thrashin, catering to a diverse range of generations. This overhaul has led to significant growth, with improved sales and customer engagement. Our focus is on continuing this momentum and connecting with new generations of riders, maintaining J&P Cycles’ position as a major industry force.